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RESUME

Experience

2023 - Present

Content Strategy & Copywriting Intern at Dirigible Studio

Dirigible Studio

Madison, WI

● Managed and audited 5+ client websites in WordPress CMS, ensuring 100% accuracy in product listings and creating engaging web copy aligned with brand strategy.


● Executed content updates and migrations for 2+ clients in WordPress, keeping 100% of landing pages, course pages, and blogs current, improving user experience and reducing content errors by 15%.


● Drafted, edited, and scheduled 1–3 weekly email campaigns in Mailchimp, achieving 100% on-time delivery and brand consistency.


● Tracked and reported 10+ key marketing KPIs in weekly scorecards, and produced 1–3 SEO-optimized blog posts,
e-newsletters, and meta descriptions per week, improving engagement and search rankings.


● Collaborated with cross-functional teams across marketing, design, and technical departments to resolve site issues within 24–48 hours, ensuring uninterrupted campaign delivery.

March 2023 - April 2023 

CATI Interviewer at UWSC

University of Wisconsin Survey Center (UWSC)

Madison, WI

● Conducted 100+ phone-interviews with Wisconsin residents, collecting health-related data to support targeted healthcare policy analysis through the Wisconsin Family Health Study, while strictly adhering to confidentiality protocols in data collection.

● Evaluated the effectiveness of state and federal healthcare programs by performing accurate data entry and analysis, contributing to improved accessibility and program outcomes.

● Provided exceptional customer service by maintaining clear, professional communication with participants, ensuring their concerns were addressed and building trust throughout the interview process.

Certificates & Achievements 

• 2023 Hispanic Scholarship Fund Scholar, 1 of 10,000 recipients of 124,000 student applicants

• Certificate in Digital Studies from the University of Wisconsin-Madison

Education

2020 - 2024

Bachelor of Science in Consumer Behavior & Marketplace Studies

University of Wisconsin-Madison

Madison, WI

As a CBMS major, my academic journey has revolved around gaining a comprehensive understanding of the interplay between technology, marketing, economics, and the consumer.

Relevant Courses

2020 - 2024

University of Wisconsin-Madison

Madison, WI

  • Consumer Finance

  • Consumer Insights

  • Consumer Analytics

  • Consumer Behavior

  • Retail Financial Analysis 

  • Skills for Business Analysis

  • Intro to Data Analysis

  • Design Strategies & Evaluations

Professional Skillset

Hard Skills

  • Content Writing

  • Copywriting

  • Copyediting

  • SEO & Content Optimization

  • Social Media & Digital Marketing

  • CMS Platforms (WordPress, Dirigible)

  • Email Marketing (Mailchimp)

  • Consumer Data Analysis

  • Reporting

  • Powerpoint

  • Google Suite

  • Project Management Software (Asana, Notion)

  • Microsoft Excel (Pivot Tables, Formulas, Data Visualization)

Soft Skills

  • Cross-Functional Collaboration

  • Teamwork

  • Effective Communication (Written & Verbal)

  • Business Strategy & Problem Solving

  • Analytical Thinking & Reasoning

  • Multitasking & Time Management

  • Adaptability & Initiative

  • Ability to Work Independently

  • Hands-On, “All-Hands-on-Deck” Approach

  • Efficiency and Productivity Focus

  • Coachable and Receptive to Feedback

  • Rapid Learner and Continuous Improvement Mindset

Languages

English (native)

Spanish (native)

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